Black Friday is just around the corner (we can’t believe it either), and with it comes an amazing opportunity to boost your sales and make a significant impact.
If you're new to this, don’t worry!
We’ve put together a straightforward checklist to help you prepare and make sure your Black Friday campaign is a huge success.
DECIDE ON AN INCREDIBLE OFFER
The heart of any Black Friday campaign is the offer, obviously. Make it stand out!
Last year, 65% of shoppers expected Black Friday to offer the BEST discounts of the year, with a strong focus on quality and price.
This could be a substantial discount on your bestsellers, a special bundle that’s only available for Black Friday, or an exclusive product that’s not usually on sale.
The goal is to create something irresistible that aligns with what your customers want.
Remember, the more unique and attractive your offer, the more likely people are to take action.
DEFINE THE DURATION AND REQUIREMENTS
Clear communication is key to a smooth Black Friday campaign, and sets you up for success after the event, since 84% of consumers agree that a positive experience with a retailer during Black Friday would encourage them to shop there again!
First, decide how long your offer will last. Is it just for Black Friday, throughout the weekend, or even an entire week?
Next, outline any requirements, such as a minimum purchase amount or specific conditions that need to be met.
It’s also important to specify any exclusions, like products that aren’t included in the sale. This helps set clear expectations and prevents any confusion.
Make sure all these details are clearly communicated in your marketing materials to avoid any misunderstandings.
PREPARE YOUR MARKETING PLAN
A well-prepared marketing plan is crucial for making the most of Black Friday!
With 52% of Black Friday shoppers relying on sales more than usual due to the cost of living crisis, people are planning their purchases more strategically.
This means they’re looking out for the best deals and preparing ahead of time.
Start by posting teasers of your offer in advance to build excitement and help customers plan their purchases. Use social media and your website to drop hints about what’s coming.
As the big day approaches, set up countdowns to keep your offer top-of-mind. Schedule your posts and emails to go live as soon as your offer is active, and plan for reminder notifications and last-chance alerts to create urgency!
FOLLOW UP AFTER THE SALE
Once Black Friday wraps up, don’t let your efforts end there!
Have a plan in place to follow up with your customers after they’ve received their products. This is a prime opportunity to enhance your customer experience.
Review your email flows to ensure new customers receive the right messages, ask for feedback or reviews, and share more about your brand’s story.
A strong post-sale strategy can help turn first-time buyers into loyal customers.
Think about ways to keep these new customers engaged and encourage them to return for future purchases.
NEED SOME MORE HELP WITH YOUR BLACK FRIDAY STRATEGY?
Feeling a bit overwhelmed or just want to ensure everything is set for the best Black Friday ever? We’re here to assist!
From crafting the perfect offer to fine-tuning your marketing plan, we’ve got the expertise to help make your Black Friday a success. You can check out our services here or reach out to us here for personalised advice.