When it comes to Pinterest analytics, there’s no shortage of metrics to look at – but some matter way more than others. It’s easy to get overwhelmed by the numbers, so let’s break down the key metrics that genuinely reflect your Pinterest success and skip the ones that just clutter your dashboard.
Here’s your guide to understanding which analytics count, which don’t, and how to turn those insights into actions.
(To access Pinterest analytics, you’ll need a business account - so make sure you have that set up before we get started!)
THE METRICS THAT MATTER

SAVES
Saves are your best friend on Pinterest - think of them as the Pinterest version of bookmarks. When someone saves your Pin, it means they found your content valuable enough to save for later. Plus, saves spread your content far and wide, so prioritise Pins that tend to get saved for maximum reach.
If you’re not seeing as many saves as you’d like, try out some of our 50 pin ideas for new, save-worthy content ideas!
OUTBOUND CLICKS
Outbound clicks are one of the most important Pinterest metrics, since they show that people are actively interested enough to visit your website, blog, or shop.
If your goal is to drive traffic, this is the stat to check on regularly. It’s one of the best ways Pinterest can help your business!
ENGAGEMENT RATE
Engagement rate is your engagement divided by your total impressions. A good engagement rate on Pinterest is typically between 1-2% (but just remember that this can vary depending on your industry, niche, and the type of content you’re sharing).
A high engagement rate shows that people aren’t just scrolling past – they’re actively stopping to engage with your content. If you’re not getting much engagement, just double check you aren’t making any of these 5 Pinterest mistakes!
IMPRESSIONS
While impressions (how often your Pins appear on screens) might seem less actionable, tracking this over time shows you how your reach is growing.
Just don’t get too hung up on it – engagement and clicks carry more weight!
METRICS YOU DON’T NEED TO STRESS OVER

FOLLOWERS
Pinterest isn’t the kind of platform where follower count makes or breaks you.
It’s all about searchability and discoverability, so while followers are nice to have, they’re nowhere near as essential as your engagement-driven metrics.
COMMENTS
Pinterest is generally not a chatty platform, so comments don’t have the same significance as they do on platforms like Instagram.
It’s good to acknowledge comments when they pop up, but remember it’s not a primary way to measure your content’s impact!
DON'T FORGET TO USE FILTERS!
Pinterest has tons of filters so you can view your metrics in detail. Try filtering by date range, device type, or Pin format to drill down into what’s working.
For example, if most of your impressions are coming from mobile users, you know that optimising your content for mobile is a must!
LET'S QUICKLY RECAP
For most brands, the metrics that matter on Pinterest are saves, outbound clicks, engagement rate, and impressions. You should ideally expect to see a 1-3% growth month over month (MoM) overall on the platform!
Keep an eye on trends, but don’t get lost in the numbers – focus on the data that helps you understand your audience’s interests and how effectively Pinterest is driving traffic to your site.
NEED MORE HELP WITH YOUR PINTEREST STRATEGY?
As Pinterest marketing specialists, we’re always here to help with content creation, caption writing, posting and audits. We’re nothing but transparent so you can check out our pricing here, or get in touch with us here for more info.
And course, don't forget to follow us on Pinterest!