When you think of the best places for social media marketing, you will likely think about platforms like Facebook, Instagram, or TikTok. The classics!
But have you ever thought about using Pinterest? We believe Pinterest is the most slept-on platform for social media marketing.
It holds immense potential for brand exposure and growth, yet hardly anyone considers it their number one (except for us, of course).
So, in this blog, we’re here to tell you why Pinterest isn’t just for DIY enthusiasts and wedding planners and how it can help you boost your brand and increase sales.
VISUAL STORYTELLING AT ITS FINEST
If you've ever scrolled through Pinterest, you'll know it's just aesthetically pleasing pictures, followed by more aesthetically pleasing pictures, with users posting more than 1.5 billion times per week! Unlike platforms like Facebook or X, which are super text heavy, Pinterest relies purely on eye-catching images and graphics (AKA "pins").
Being an aesthetics-orientated space makes it the perfect platform for visual storytelling and a fantastic way to tell your brand story compellingly. Check out our portfolio here for some examples!
If you think about it, which is more likely to communicate your brand's aesthetic, values, and message: a stunningly curated collection of pins or a text paragraph?
Hint: it's the pins.
Whether you're showcasing your product in action, sharing behind-the-scenes glimpses of your business, or creating a mood board that reflects your brand's personality, Pinterest allows you to create a visual narrative that resonates with your audience on a deeper level.
IT'S NOT JUST A SOCIAL MEDIA PLATFORM...
While Pinterest is technically a social media platform, you could also get away with thinking of it as a visual search engine. With over 500 million monthly active users turning to Pinterest to discover ideas, inspiration, and products, the platform functions more like Google than Facebook or Instagram!
Optimising your presence on Pinterest with strategic keywords, compelling visuals, and engaging content can increase your visibility and attract highly qualified traffic to your website or online store.
Pinterest's algorithm is designed to surface the most relevant and engaging content. This means that by consistently delivering valuable and inspiring content that resonates with your target audience, you can position your brand as a trusted authority in your niche. This is the key to driving meaningful results on Pinterest!
CONNECT WITH YOUR PERFECT CUSTOMER
One of the best advantages of Pinterest is its highly targeted user base! Unlike other social media platforms where users might scroll through a diverse range of content, Pinterest users actively search for specific ideas, products, and services.
Take, for example, someone searching for inspiration for the perfect piece of jewellery to complement their outfit for a special occasion. They might type "statement necklace" or "hoop earrings" into the Pinterest search bar.
And if you’re a jewellery brand selling those exact products, this is a golden opportunity! When this user discovers your pins showcasing your latest collections or styling tips, they're not just passively scrolling through a feed - they're actively seeking inspiration and ideas. They're ready to make a purchase if they see something that catches their eye, with 85% of weekly users stating they’ve made a purchase from their Pinterest pins. This immediate impact on your sales is what makes Pinterest a game-changer for businesses.
PINTEREST HAS MORE LONGEVITY THAN ANY OTHER PLATFORM
Another underappreciated aspect of Pinterest is its longevity. While an Instagram or Facebook post is gone within a couple of days, quickly getting buried below other content in your customers' feeds, the lifespan of a pin on Pinterest is much, much longer.
Pins have a remarkable staying power, often resurfacing in users' feeds months or even years after creation. This means that the content you share on Pinterest continues to work for you long after upload, driving traffic, engagement, and sales over time. Work smarter, not harder, as we like to say!
The searchability of Pinterest also means that your content has the potential to reach new audiences long after being pinned. As we mentioned before, when users search for specific topics or keywords, your pins can appear in search results, bringing fresh eyes to your brand and driving ongoing traffic to your website or online store. 4 in 5 users state they've found a new product or brand on Pinterest!
Essentially, Pinterest offers a level of longevity that no other social media platform can match, making it a valuable investment if you're looking to maximise your reach and impact long-term.
READY TO START PINNING?
Hopefully, by now, you're ready to make your brand's Pinterest debut - woohoo!
As Pinterest marketing specialists, we're always here to help with content creation, caption writing, posting, and audits. We're transparent, so you can check out our pricing for Pinterest here or get in touch with us here for more info.
Happy pinning!
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