Is your relationship with Instagram starting to feel toxic?
We've been there. Staring at Instagram, wondering if we really need to post another story today, feeling like we're trapped in an endless cycle of algorithm changes.
If you're nodding along (or quietly screaming inside), this one's for you!
Here's why Pinterest might just be what your social media strategy needs instead.
You’re Camera Shy? Perfect!
Remember when social media didn't mean having to be a part-time content creator? Pinterest gets it. Welcome to the platform where "showing your face" isn't a daily requirement.
You can build an amazing presence without feeling pressure to show up personally every day.
No more practicing your candid laugh, pretending you love being on camera or explaining why you're talking to your phone in public.
You can just let your products, services, and valuable content do the talking!
Your Content Keeps On Giving
When you post something on Instagram, within 24 hours it's basically disappeared into the void.
Now, meet Pinterest, where pins stick around longer than that one WhatsApp group you can't figure out how to leave.
We're talking months (or even years!) of traffic from a single pin. Your content keeps working for you, even while you're busy running your actual business!
You’ll Find People Actually Looking For You
Pinterest is basically a search engine in disguise. When someone searches "best natural skincare products" or "unique wedding photographer Manchester", they actually find you!
No more random hashtags that make you question if you're still speaking English.
You Can Plan Ahead
Want to plan your content a month ahead? Go for it! Three months? Even better! With Pinterest, you can:
- Batch create content when you're feeling inspired
- Schedule pins in advance
- Actually take that holiday without worrying about posting
- Spend more time on what you actually love doing in your business
Pinterest also taps into the planner mentality. 85% of women who use Pinterest are planning a life event, so if your business caters to weddings, baby showers, or parties, this is where your audience is.
You’ll Meet Your Ready-to-Buy Audience
Here's another fun fact! Pinterest users often start browsing with their wallet already half-open (source: me at 2am).
In all seriousness, Pinterest has seen a 50% year-over-year increase of buyable items being saved to boards, so it’s clear they’re in a buying mindset.
They're not just there for the aesthetic, they're ready to hit that buy now button faster than you can say "Instagram algorithm change".
You Get Less Stress, More Success
Imagine a marketing strategy where you don't have to:
- Keep up with trending audio
- Create daily reels
- Worry about what filter to use
- Post at exactly the right time
- Constantly check your engagement rates
That's life when you focus your marketing on Pinterest!
Ready to give Pinterest a go?
Let's chat about creating a strategy that doesn't require you to sell your soul for engagement! You can check out our pricing here, and get in touch with us here.- we promise we won't ask you to do a dance trend.