Say yes to marketing heaven by linking your blogs to your Pinterest pins!
Your blog has all the info your audience needs, and Pinterest is basically the tool that helps them find it. They’re the ultimate power couple for driving traffic and boosting search engine optimisation.
So, if you’re not already pairing these two together, now’s the time to start.
Here’s why.
You Can Easily Repurpose Your Blog Content to Make TONS of Pins
One of the best things about having a blog is that you’ve already created valuable content. So why not get more out of it?
Instead of starting from scratch each time, you can repurpose what you’ve already written for Pinterest. Look at your blog posts and pull out key points, tips, or even visuals to turn into pins. This could be quotes, simple summaries, or even infographics.
The beauty of this is you’re not reinventing the wheel! You’ve already done the work – now you’re just reformatting it into something that works for Pinterest. It’s a quick way to create content that resonates with your audience.
You Can Link Your Pins Back to Your Blog
Once your pins are ready, link them back to your blog. This way, every time someone clicks on your pin, they’ll be directed to your website where they can explore more of your content. This means more traffic and more potential customers!
Just be sure to include a clear call to action (CTA) guiding users to click on your pin to read more so they know what to do, since it can increase engagement by 80%! You can either add the CTA as a sticker graphic on the pin or in the description.
(To learn more about the best way to write CTAs for pins, we have lots of great tips in another one of our blogs here!)
You Can Boost Your SEO
Blogging is fantastic for SEO because it adds fresh, keyword-rich content to your site, helping it show up in Google search results.
But did you know Pinterest works similarly to Google when it comes to search? Two out of three users consider Pinterest a go-to platform for searches!
People search on Pinterest just like they do on Google, looking for solutions, inspiration, and helpful content. So when you use the same content from your blogs to make spins you can boost your web SEO and your Pinterest SEO at the same time!
Your blog content can get discovered on both platforms, driving more traffic and visibility across the web and Pinterest.
You Can Use Pinterest to Share Valuable Content
Pinterest users are looking for solutions, inspiration, or ideas, so it’s likely the content that you share in your blog also addresses your Pinterest audience’s needs too!
For example, if your blog post is about “How to Create a Minimalist Wardrobe,” you could make a pin with a title like “Create Your Dream Wardrobe with These 5 Simple Steps.” If people feel like your pin is going to help them or solve a problem, they’ll be much more likely to click through!
Educational content works especially well because it provides clear value. People love to learn something new, and if your blog can offer that, you’ll build trust with your audience.
So, If You’ve Got a Blog, Start Using It To Fuel Your Pinterest Strategy!
When you combine Pinterest and blogging, you’re creating a system that works for you!
Your blog provides a solid base of content, and Pinterest is the perfect way to get that content out there to a wider audience. It’s an easy way to increase your visibility, drive traffic, and engage with people who are genuinely interested in what you have to say.
And remember, if you need a hand, we’re always here to help with anything you might need to make it happen, like content creation, copywriting, and posting! We’re nothing but transparent so you can check out our pricing here, or get in touch with us here for more info.