Did you know that Pinterest’s main user base is women between the ages of 25 - 34 who see the platform as a shopping destination?
If that’s your target audience and you’re not on Pinterest yet, it’s time to start paying attention!
Pinterest is an amazing platform driving sales, generating traffic, and connecting with people who are looking for exactly what you offer.
So, who’s missing out if they’re not utilising Pinterest?
Let’s break it down!
Bridal Accessory Brands
If you sell anything related to weddings – from veils to hairpieces to shoes – Pinterest is a no-brainer. 85% of women who use Pinterest are planning a life event, and a wedding is a big one! Brides-to-be are constantly looking for inspiration on Pinterest, and they often turn to it when they’re trying to piece together their wedding look.
Share stunning visuals, styled shots, and real-life bridal looks to show off your pieces. A quick tip: Don’t just post product shots – give them inspiration for the full bridal look!
Women’s Fashion Brands
Pinterest is a goldmine for fashion lovers and people are constantly using it to search for style ideas. Women’s fashion brands – big or small – should definitely be on Pinterest. Use your pins to show off outfit ideas, trending styles, and must-have pieces.
Create lookbooks, share style tips, and pair your products with seasonal trends. Pinterest shoppers love discovering new outfits and brands, and they’ll appreciate your content that helps them find their perfect look.
Home Decor Brands
Home decor is another category that performs exceptionally well on Pinterest. It’s packed with people looking for inspiration to spruce up their home!
Share stunning room makeovers, DIY tips, and trends to catch their attention. Think about creating pins that focus on seasonal trends or specific areas of the home, like “5 Ways to Style Your Living Room” or “Must-Have Items for a Cozy Bedroom.” The key is to offer inspiration that helps your audience imagine how your products can transform their living spaces.
Jewellery Brands
Who doesn’t love a little sparkle? Jewelry is another category that shines on Pinterest, with 70% of Pinterest users looking for accessories. It’s a place where people love to save their favourite earring, necklace and bracelet finds.
Showcase your products in beautifully styled shots, and don’t be afraid to get creative with your pins. Think about creating educational content too – like “How to Style Statement Earrings” or “The Ultimate Guide to Choosing the Perfect Necklace.” Pinterest is a great place for both product discovery and inspiration.
Art Brands
If you’re in the art world, you know Pinterest is where inspiration lives. Art prints, whether digital or physical, are a big hit on Pinterest. People are always on the hunt for new artwork to decorate their homes, and your prints could be exactly what they’re looking for.
Share styled shots of your artwork in home settings to give people ideas of how it will look in their own spaces. Pair this with descriptions that highlight the inspiration behind your work, and watch those clicks and saves roll in.
Furniture Brands
Furniture brands should definitely be on Pinterest in 2025. Pinterest is full of people looking to update their homes, and furniture is at the top of their list. It’s a platform where your products can truly shine.
Create pins that show off your pieces in real homes, share design tips, and highlight how your furniture can elevate any space. With the right visuals, you’ll attract plenty of people ready to bring your pieces into their homes.
Cosmetic Brands
Beauty products? Yes, please! Cosmetics are made for Pinterest.
You're 82% more likely to reach a beauty enthusiast on Pinterest vs other platforms. People love finding new products, learning how to use them, and getting tips for the perfect look. Whether you sell skincare, makeup, or tools, your brand has a space on Pinterest.
Create step-by-step guides, before-and-after shots, or tutorials that show users exactly how to get the look they want. And don’t forget about the power of product reviews – people trust recommendations, and Pinterest is a great place to share them.
Skincare Brands
Speaking of beauty, skincare is one of those industries that has absolutely exploded on Pinterest in recent years. People are searching for tips on everything from tackling acne to achieving glowing skin.
If you’ve got products that help people take care of their skin, Pinterest is where you need to be. Create pins that highlight your products’ benefits, share tips on skincare routines, or even provide expert advice from dermatologists. Pinterest users love valuable content that helps them solve their skincare problems – and your products could be the answer!
If your brand falls into one of these categories and you’re not already on Pinterest, what are you waiting for?
Pinterest is a place where people go to find inspiration, discover products, and make purchase decisions. It’s a powerful tool for driving traffic to your website and building a loyal customer base. Start creating pins, link them to your website, and watch your brand grow!
And remember, if you need a hand, we’re always here to help with anything you might need to make it happen, like content creation, copywriting, and posting. We’re nothing but transparent so you can check out our pricing here, or get in touch with us here for more info.
Want More Tips and Tricks?
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