Instagram is an amazing platform for connecting with your audience, but some habits can seriously impact your engagement and effectiveness.
Here are a few common Instagram mistakes you might be making - and exactly why it’s time to cut them out!
YOU'RE PUTTING LINKS IN YOUR CAPTIONS
It might seem like the best idea to put your links right in your Instagram captions, but it’s actually the worst!
Instagram doesn’t make links in captions clickable, which means that followers have to manually copy and paste them, and unfortunately that’s a hassle most people won’t bother with.
This often means your links get ignored, and you miss out on potential traffic or conversions.
Instead, use the link in your bio for important links, and direct followers there. Or, use Instagram’s features like Stories or the “Link” sticker to get people where they need to go.
YOU'RE SPREADING ONE POST ACROSS YOUR FEED
We see this a lot with new accounts trying to fill their feed quickly, but spreading one post across multiple slots can actually hurt your engagement.
When followers see the same thing popping up repeatedly in their feed, it can quickly become monotonous and might even drive them away.
Instead of flooding your feed with the same content, aim for a diverse and consistent posting schedule.
Mix things up with different types of posts and updates to keep your audience engaged and excited about what’s coming next!
YOU'RE SHARING CONTENT WITH THE TIKTOK WATERMARK
Posting content that still has the TikTok watermark on Instagram isn’t just a little oversight, it can actually hurt your engagement.
When your posts are branded with another platform's watermark, they come across as less polished and can make your content seem out of place on Instagram.
Plus, Instagram’s algorithm isn’t a fan of these watermarks! It tends to favour content that looks original and tailored for the platform.
So, to keep things looking good and to get the best results, use Instagram’s own tools to create or edit your posts.
YOU'RE NOT SUPPORTING YOUR FRIENDS' POSTS
Social media is a place to be social, so remember to show support for the people around you!
If you’re not engaging with your friends’ posts - whether it’s liking, commenting, or sharing - you’re kind of missing the whole point!
Supporting others on Instagram can help build strong, reciprocal relationships. When you genuinely interact with your friends' content, they’re more likely to return the favour.
It’s all about building a supportive network where everyone’s content gets some love.
YOU'RE LEAVING THE CAPCUP END CLIP IN REELS
Ending your Reels with a CapCut or any other editing app's branded clip? It’s time to stop (please).
These end clips can be distracting and make your content look less polished.
Instead, create a clean, professional finish for your Reels. It helps your content look more cohesive and keeps your audience focused on what you’re sharing!
READY TO CREATE SOME BETTER HABITS?
If you’re ready to ditch those bad habits and boost your Instagram presence, we’re here to help! Whether you need tips on creating polished content or advice on building a supportive community, we’ve got you covered.
Check out our services here to see how we can assist you, or get in touch here for personalised support.