Feeling frustrated because your social media engagement isn’t where you want it to be and overall just… sucks?
It might be time to take a closer look at what you’re posting and how it’s being received.
Here’s why your social media might not be getting the love it deserves - and how to turn things around!
YOUR CONTENT ISN'T ACCESSIBLE
Accessibility is huge! If your slides are flashing by too quickly or you’re not adding subtitles to your videos, you could be missing out on connecting with a lot of people.
Not everyone watches videos with the sound on (in fact, a MASSIVE 92% of people say they dont’!), and some people might need a bit more time to read through your slides.
By adding subtitles and making sure your slides are easy to follow, you make your content more inclusive and engaging.
These small adjustments can help ensure that your content is reaching as many people as possible and keeping everyone in the loop, regardless of how they’re consuming it.
THE QUALITY OF YOUR POSTS ISN'T GREAT
Let’s be honest: no one wants to engage with blurry photos or videos where the text is cut off.
If your content looks like it was filmed on an old potato or has distracting watermarks from other platforms, people are going to scroll past without a second thought.
To really grab attention, it’s worth putting in some effort to make your posts look polished and professional. Clear, sharp images and well-edited videos are much more likely to catch eyes and keep your audience interested.
So, take a little extra time to ensure your content is visually appealing. It’s a small change that can make a big difference in how people engage with your posts!
YOU'RE SELLING, NOT STORYTELLING
Did you know 70% of consumers prefer informational content over intrusive ads?
If your profile is just one big sales pitch and every post is pushing your products, that might be why your audience is tuning out.
Instead, try mixing in some behind-the-scenes content, share the story behind your brand, or offer helpful tips and fun, engaging content.
People follow you because they’re interested in more than just your products. They want to connect with your brand and get to know you on a personal level!
NEED MORE HELP BOOSTING YOUR ENGAGEMENT?
If you’ve tried all of these and you still can’t figure out where you’re going wrong, we’re here to help!
At 0161 Creative, we specialise in social media audits and crafting strategies that amplify your social media presence. Check out our services here or reach out to us here for personalised advice.