Feeling overwhelmed by your marketing tasks? You’re not alone!
Managing marketing can be tricky, especially when you're a small business owner juggling it all on your own or only have a very small team. But don’t worry - there are ways to keep it under control and avoid burnout.
Here are some of our best tips and tricks to help make your marketing efforts more manageable!
BE REALISTIC
Daily posting and constant content creation might sound ideal, but they aren’t always practical for everyone! Set realistic goals for yourself based on what you can genuinely commit to.
Consider how many social media posts, emails, and blog entries you can handle each month without stressing yourself out.
The key is to create a routine that fits your schedule AND keeps you motivated.
Remember, it’s better to do a few things consistently well than to overcommit and end up falling short. Don’t beat yourself up if you can’t do everything, just focus on what you can manage comfortably!
FOCUS ON ORGANIC BEFORE ADS
Start with organic growth before even thinking about ads! Spend at least the first six weeks focusing on creating and sharing great content.
This gives you a chance to see what works and what doesn’t, based on real engagement from your audience.
This is super important when you consider that 49% of small business owners say they aren’t even really sure if their marketing efforts are effective! By starting with organic growth, you can gain valuable insights first into what truly resonates with your audience before you spend any money.
In short, building a strong organic base first helps you make smarter decisions with your advertising and ensures that your efforts hit the mark.
START SMALL AND SLOW
Jumping into multiple platforms at once can be a lot. Instead, start with one platform where your audience is most active and build your presence there!
Starting small means you can really get to know how your chosen platform works, and see what kind of content gets the best response.
Once you’ve got a handle on things and have built a solid strategy, you can then think about posting on other platforms.
Taking it one step at a time helps you stay organised and prevents you from getting overwhelmed, making it easier to manage your marketing efforts without burning out!
DELEGATE WHERE YOU CAN
Many small business owners recognise the need to market more effectively, but a surprising 56% still spend an hour or less on marketing each day. That’s a big gap between opportunity and action.
So, don’t hesitate to delegate tasks that are overwhelming, outside your expertise, or that you just don’t have time for!
Whether it’s content creation, social media management, or email campaigns, bringing in help can make a big difference.
If you’re finding it tough to manage everything, consider working with an agency (like ours!) that can take some of the load off your shoulders.
IN SUMMARY...
Remember that marketing doesn’t have to be a source of stress. By setting realistic goals, starting small, focusing on organic growth first, and delegating where possible, you can create a manageable and effective marketing strategy.
Speaking of, we’re always here to help! You can check out our services here or reach out to us here for personalised advice.
WANT MORE TIPS AND TRICKS?
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