Choosing between Instagram and Pinterest for your brand’s marketing strategy can feel like a bit of a dilemma! Both platforms have unique strengths that can benefit your business in different ways.
So, which one should you focus on? Here’s a breakdown of what each platform does best to help you decide which one suits your brand’s needs!
INSTAGRAM IS GREAT FOR...
…TAPPING INTO NEW TRENDS
With over 2 billion active users globally and being the fourth most-visited website, Instagram is a central hub for what's trending. The platform’s features, like the Explore page and trending hashtags, help brands spot and engage with emerging trends in real time!
This continuous stream of new content and popular conversations offers a unique chance for brands to jump on the latest trends, generate buzz, and stay relevant.
If your brand wants to be at the forefront of cultural conversations and keep up with the latest trends, Instagram is definitely the place to be.
…TARGETING YOUNGER AUDIENCES
With 57.5% of teenagers actively using Instagram, it’s the best choice for brands who want to reach younger demographics - especially Gen Z!
If that’s exactly who your brand is aiming to connect with, Instagram offers a fun and engaging space that’s perfect for capturing their attention and building a relationship with them.
…ENGAGING IN REAL TIME
With features like Stories that disappear after 24 hours and posts that can quickly move down feeds, the platform is all about immediate, live engagement.
This setup allows brands to connect with their audience in the moment, respond to comments and direct messages instantly, and keep conversations fresh and relevant.
The dynamic nature of Instagram helps foster a vibrant community where brands can engage with customers in real time, making it ideal for building relationships and staying actively involved in ongoing discussions.
PINTEREST IS AMAZING FOR...
…LONG TERM VISIBILITY
Pinterest operates as a visual search engine, which means it's designed to help users discover and save ideas through images. Unlike Instagram, where posts often have a brief moment of visibility, Pinterest Pins have a much longer shelf life. Once a Pin is created and shared, it can continue to be seen and interacted with for months or even years!
As a result, content on Pinterest can consistently drive traffic and keep generating interest over time, making it a strong tool for long-term brand exposure.
…DRIVING WEBSITE TRAFFIC
With over 1.16 billion monthly visits, Pinterest attracts a large audience actively seeking new content and ideas.
When users find a Pin that resonates with them, they often click through to learn more, whether it’s a recipe, a DIY project, or a product. This behaviour makes Pinterest a powerful tool for brands aiming to increase their website’s traffic!
By strategically using Pinterest to showcase your content and link back to your website or blog, you can significantly boost your online visibility and draw more visitors to your website.
…BOOSTING SALES
Pinterest is particularly effective for driving sales because its users frequently come with specific intentions, such as planning projects or shopping.
About 85% of Pinterest users use the platform to organise and plan new ideas, which often means they’re in the early stages of making purchasing decisions. And, around 50% of Pinterest users consider the platform as a shopping destination!
This means Pinterest is a prime place for brands to reach users who are actively considering their next purchase or project.
OUR TAKE
We recommend using both Instagram and Pinterest for a well-rounded strategy, but if you had to pick just one, we'd lean towards Pinterest. It excels at driving long-term visibility and consistently driving traffic and sales!
While Instagram is great for tapping into trends and engaging in real-time, Pinterest's lasting impact and user intent to plan and shop give it the edge for sustained results.
NEED MORE HELP NAVIGATING EACH PLATFORM?
We’re here to help! At 0161 Creative, we specialise in creating strategies that harness the strengths of both platforms. Check out our services here or reach out to us here for personalised advice.