Christmas will be here before we know it, so if you’re not already, now’s the perfect time to start thinking about how to make the most of the festive season for your brand.
With so many shoppers looking for gifts and inspiration, now's your chance to stand out!
And to help you get ready, we’ve put together a straightforward checklist to ensure your Christmas marketing is on point.
CREATE GIFT GUIDE CONTENT
Gift guides are a fantastic way to showcase your products and make shopping easier for your customers. In fact, 37% of consumers say they get inspiration for gift ideas from their favourite brands!
Think about the different categories your target audience might be interested in - gifts for him, her, kids, or even pets! You can use these to create visually appealing guides featuring a selection of your best-selling items or seasonal favourites.
Consider adding personal touches, like your favourite picks or customer testimonials to make the guides more relatable, and then share them on your website and across social media platforms.
Not only does this highlight your products, but it also helps those last-minute shoppers who might need a little nudge in the right direction!
HIGHLIGHT DELIVERY TIMES AND LAST ORDER DATES
With Christmas shopping comes the question: WILL IT ARRIVE ON TIME?
Customers want peace of mind, especially when they’re purchasing gifts for loved ones.
Make it easy for them by creating a dedicated pinned post or highlight on your social media where you clearly display your delivery times and last order dates. This way, customers can quickly find the info they need, and it shows you’re organised and focused on their needs.
You can even create urgency by reminding customers that the clock is ticking, encouraging them to place orders sooner rather than later.
GET ACTIVE ON PINTEREST
Pinterest is the go-to place for Christmas shopping inspiration!
On average, people on Pinterest spent 63% more on the festive season last year compared to people on other social platforms.
So, now's the perfect time to dive in and start pinning festive ideas that relate to your products.
Think about creating boards that connect the season to your products, like “Gifts for [Your Target Audience]” or “Christmas Party Outfits.” Be sure to sprinkle in some relevant keywords in your pin descriptions to help your content stand out in searches, making it easier for potential customers to discover you.
By consistently pinning and engaging with users looking for holiday ideas, you’ll drive traffic to your website and connect with shoppers who are excited to discover the perfect gifts!
FILM ENGAGING CONTENT
Don’t forget about the power of video!
Consider filming moments around gifting - think unwrapping presents, showcasing customer reactions, or sharing behind-the-scenes looks at your holiday prep. This adds a personal touch and helps potential customers envision the joy your products can bring.
Plus, video content tends to perform well across platforms, so don’t shy away from it! Use platforms like Instagram Reels or TikTok to reach a wider audience and engage with followers in a more dynamic way.
PLAN YOUR PROMOTIONS NOW
Everyone loves a good deal during the festive season, so think about fun promotions you can run!
Most consumers start buying gifts for Christmas in November, so it’s a good idea to have them ready to launch before then.
You could consider doing an Advent calendar-style countdown with daily deals or special surprises, or offer bundle deals or discounts on popular items to encourage larger purchases. They’re great ways to create excitement and help you stand out from similar brands that are likely running their own promotions!
NEED MORE HELP WITH YOUR CHRISTMAS STRATEGY?
If you could do with some more guidance, we’re here to help you navigate the season! Whether you need some more ideas for content or an extra hand scheduling it all, we can help. Get in touch with us here and we can chat about how to make this Christmas your best one yet!