Beauty brands on Pinterest, we've got THE stat for you. Did you know you're 82% more likely to reach beauty enthusiasts on Pinterest compared to other platforms?
Meaning, it’s more than worth making sure your account is fully optimised and ready for potential shoppers.
Here are some easy strategies you can start implementing right now to make your Pinterest account work harder than your favourite setting spray.
Create Boards For Your Product Collections
Time to get your Pinterest looking as organised as an influencer's makeup drawer (you know the one).
Think of Pinterest boards like a beautifully curated extension of your website. Got a collection of lipsticks? Create a “Lipstick Shades” board. A range of hydrating skincare products? Make a “Dewy Skin Essentials” board.
Organising your boards this way makes it super easy for potential customers to explore everything you offer. Pinterest users are 7x more likely to purchase products they’ve saved, so the easier you make it for them to find your products, the better.
Create Lifestyle Boards That Feature Your Products
Show your products living their best lives. Create boards that let potential customers imagine your mascara becoming their new everyday essential. Mix your products with relatable lifestyle content to inspire your audience.
Pinterest’s audience is generally a bit younger, with Gen Z making up 42% of monthly active users. And Genz Z LOVES authentic, candid content, so tap into that energy to build connection and trust.
Nothing says buy me like seeing that face cream looking gorgeous in someone's actual bathroom (not just on a stark white background with perfect lighting).
Creative Seasonal and Trending Boards
'Tis always the season for something on Pinterest. Pinterest users are big planners, with 85% of women on Pinterest planning life events, so seasonal boards perform brilliantly.
Create boards like:
- Valentine's Day looks (whack in all your red lipsticks)
- Summer beauty (aka "how to look glowy, not sweaty")
- NYE glam (for anything and everything glitter)
Here's a little insider tip: start posting your seasonal content about 3 months early, so by the time the actual event rolls around, your content is already out there working hard!
Add In Direct Links
Let's talk about links. When someone falls in love with your products, make sure they can find it in literal seconds. Given that 75% of weekly Pinterest users say they’re always shopping, a well-placed link could be the difference between a sale and a scroll.
Always tag your products and link directly to their specific pages. Nobody has time to play hide and seek on your website when they're ready to buy!
Nail Those Keywords
Finding the right keywords is actually super simple and dare we say... kind of fun? And easier than convincing yourself you need another nude lipstick.
Just type something into Pinterest's search bar and watch the suggestions pop up. These are exactly what people are searching for, so use these phrases in your pin titles and descriptions.
Bonus points if you pair them with stunning visuals - 80% of Pinners have discovered a new brand or product on Pinterest, so this is your chance to make a great first impression.
Show Off Your Products
Pinterest users are curious and want to see your products in action! Share quick tutorials, application tips, and all those unique benefits that make your brand special. Video content works absolute wonders here, and with close to one billion videos watched daily on Pinterest, there’s a huge opportunity to grab attention.
Think about showing those satisfying swatches, step-by-step guides, or even quick tips on how to achieve the perfect look using your products.
Need a Hand?
Ready to take your Pinterest from "okay" to "AMAZING"? We'd love to help. We’re nothing but transparent, so you can check out our pricing here, or get in touch with us here. We're always up for a chat about all things Pinterest and beauty!