Pinterest has just dropped their highly anticipated trends prediction for 2025, and we’re already obsessed! The trends we're seeing are aesthetically interesting and packed with real opportunities for brands to connect with their audience in brand new, meaningful ways.
After spending the last few days analysing these trends through the lens of what actually drives sales for our e-commerce clients, we've put together a mini guide to help you turn these insights into practical strategies for your business.
So grab your coffee (or maybe a cherry martini, since that's trending up 80%!), and let's walk through what's coming - and more importantly, how you can prepare your brand to make the most of it.
CHERRY CODED
Gen Z and Millennials are bringing cherries into everything - from makeup to home decor. With "cherry vibe" searches up 325% and "cherry bedroom" rising 100%, this aesthetic is perfect for brands in the beauty, home, or lifestyle space.
BRB, we're off to incorporate all of the rich, moody cherry tones into our Q1 2025 content plans.
Trending search terms
- Cherry vibe +325%
- Cherry bedroom +100%
- Cherry car +270%
- Cherry martini +80%
- Dark cherry red +235%
How to use it
- Incorporate cherry motifs into your product photography backgrounds
- Try cherry-tinted packaging for your spring collections
- Create Pinterest boards mixing cherry tones with your brand colours
- Design cherry-inspired flat lays for your lifestyle content
AURA BEAUTY
It’s the year of the make-up mood ring! If you're in the beauty space, this trend is going to be huge. Pinterest is showing "new wave make-up" searches up 410%, with both Gen Z and Boomers embracing full-colour looks that express their energy.
Consider how your products could help customers explore this colourful self-expression trend!
Trending search terms
- Aura effect +35%
- Purple blush make-up +30%
- Full-colour make-up eyes +365%
- New wave make-up +410%
- Golden aura +75%
How to use it
- Organise your product shots by color story
- Create colour-themed collection releases
- Use colour-blocking in your Pinterest covers
- Share colour mood boards featuring your products
ROCOCO REVIVAL
Wedding and party brands, take note - Rococo inspiration is making a major comeback, with searched for “Rococo wedding” up by 95% and “Rococo party” by 140%. "Rococo outfit" searches are up by an incredible 5465% (not a typo!), with both Gen Z and Boomers drawn to these ornate, ultra-feminine vibes.
Think classic corset designs, luxe accessories, and elaborate party styling.
Trending search terms
- Rococo wedding +95%
- Rococo party +140%
- Rococo outfit +5465%
- Rococo make-up +70%
- Rococo cake +95%
How to use it
- Style product photos with ornate gold frames
- Add baroque patterns to your packaging inserts
- Create Pinterest boards mixing vintage and modern luxury
- Use pearl and gold accents in your flat lays
- Style photos with antique mirrors and delicate tea cups
SEA WITCHERY
Here's an interesting shift in beauty and fashion - "dark siren makeup" searches are up by 695%. Gen Z and Millennials are loving this mystical marine moment, from sultry siren make-up, to wet wavy hair to moody mermaid manicures.
If you're in beauty or accessories, this could be PERFECT for your summer collections!
Trending search terms
- Witch outfits aesthetic +40%
- Dark siren make-up +695%
- Dark mermaid make-up +90%
- Wavy wet hair look +80%
- Sea-inspired nails +65%
How to use it
- Style products with seashells and pearls
- Create content in deep ocean blues and greens
- Use water elements in your product photography
- Share nighttime beach styling inspiration
SURREAL SOIREES
Gen X and Boomers are bringing surrealism to their entertaining. With "modern surrealism" searches up 70%, we're seeing curved candlesticks and unexpected centrepieces trending.
Perfect timing if you're in the home or party space!
Trending search terms
- Cake bouquet flowers +30%
- Modern surrealism +70%
- Salvador Dali aesthetic +40%
- Strawberry centrepiece ideas +50%
- Dinner party tablescapes +55%
How to use it
- Play with unexpected product arrangements
- Create gravity-defying flat lays
- Mix reality and fantasy in your styling
- Use curved lines and floating elements
CASTLECORE
Medieval aesthetics are having a moment, especially with Gen Z and Millennials. "Medieval core" searches are up 110%, influencing everything from home decor to accessories.
Think gothic-inspired pieces with a modern twist!
Trending search terms
- Antique ruby ring +50%
- Blue medieval dress +85%
- Castle house plans +45%
- Chainmail necklace +45%
- Medieval core +110%
How to use it
- Style products with vintage books and keys
- Use stone textures in your backgrounds
- Create content with candlelight
- Share medieval-inspired colour palettes
DOLLED UP
There's a playful trend emerging in fashion and decor. "Doll shoes outfit" searches are up 130%, and "necklace charms" rising 120%. This whimsical aesthetic could work beautifully for accessory brands or cute home decor lines.
Trending search terms
- Doll-style make-up +45%
- Cutecore room ideas +40%
- Doll shoes outfit +130%
- Mini things +80%
- Necklace charms +120%
How to use it
- Create whimsical product arrangements
- Use pastel colour stories
- Style with miniature props
- Share nostalgic, playful content
HOW TO TURN THESE TRENDS INTO SALES
From our experience working with e-commerce brands, here's what works:
- Choose trends that naturally align with your brand
- Start preparing content early - we're already planning for Q1 2025
- Use the trending search terms for each trend in your Pinterest descriptions
- Test different trends with your audience to see what resonates
LOOKING AHEAD...
Remember, you don't need to jump on every trend! Choose the ones that genuinely fit your brand's voice and values. Start small, test what resonates with your audience, and scale what works.
Want to discuss how these trends could work specifically for your brand on Pinterest? We'd love to chat! Feel free to reach out for a strategy call here!
(Oh, and don't forget to follow us on Pinterest of course).