Pinterest is an amazing platform for driving traffic and inspiring your audience, but are you making the most of it? If your Pinterest strategy isn’t delivering the results you hoped for, you might be making some of these common mistakes.
But don’t worry - in this blog we’ll be letting you know exactly how to fix them and get your Pinterest game on point!
YOU'RE POSTING INCONSISTENTLY
Consistency is crucial on Pinterest. If you’re pinning only occasionally, you’re missing out on valuable opportunities to engage with your audience.
For maximum engagement, you should aim to post daily, between 4 and 10 times per day if you can! The platform’s algorithm favors “Fresh Pins” over re-pinned content, so regular posting is key.
HERE'S HOW TO FIX IT: Set up a pinning schedule that you can realistically stick to. Whether you’re able to post just once or 10 times a day, consistency is the goal.
Use scheduling tools like Tailwind to plan and automate your pins, ensuring that your content remains fresh and engaging. This approach helps you stay visible and keeps your audience coming back for more.
YOU'RE POSTING HORIZONTAL IMAGES
Pinterest’s layout is built around vertical images. This design choice is more than just an aesthetic preference, it’s about user experience. On Pinterest, images are stacked vertically in a long, scrollable feed. Vertical images naturally fit this format better, making them more prominent and easier for users to engage with.
Horizontal images, on the other hand, can get lost in this vertical flow. They may appear smaller or get cut off, reducing their visual appeal and effectiveness.
HERE'S HOW TO FIX IT: Stick to vertical images with an aspect ratio of 2:3 or 1:2.8. This format is optimised for Pinterest’s layout and helps your pins stand out in users' feeds. Ensure that your images are high-quality and properly sized to maximise their impact.
YOU'RE TREATING PINTEREST LIKE INSTAGRAM
Pinterest and Instagram have totally different roles in the digital world! Pinterest is all about helping users discover and explore ideas and products, while Instagram is more focused on visual engagement and social interaction.
If you’re using Pinterest like Instagram, you might be missing out on what makes it special.
HERE'S HOW TO FIX IT: Adjust your Pinterest approach to leverage its search and discovery features.
Since 50% of Pinterest users view the platform as a shopping destination, make sure your pins link back to your website, blog, or product pages to drive traffic and potential sales. Use relevant keywords in your pin descriptions and titles to make your content easy to find!
YOU'RE ONLY POSTING STATIC CONTENT
Static pins are a staple on Pinterest - they’re simple, effective, and a great way to share ideas. However, sticking solely to static images can limit your engagement and growth on the platform!
Pinterest users want diverse content, and mixing in different types of pins can significantly boost your visibility and interaction rates.
HERE'S HOW TO FIX IT: Incorporate video pins alongside static content. With close to one billion videos watched daily on Pinterest, diversifying your content forms is a smart move!
By mixing up your content, you’ll keep your audience engaged and improve your overall visibility.
YOU'RE POSTING BRAND CONTENT ON A PERSONAL ACCOUNT
Posting brand content on a personal account can muddle your messaging and confuse your followers. Personal accounts are meant for personal sharing, while business accounts offer tools tailored for brand growth and engagement.
In fact, 80% of Pinterest users discover new brands through the platform, meaning If you’re using a personal account, you’re missing out on this key opportunity to connect with your audience effectively.
HERE'S HOW TO FIX IT: Switch to a business account for all your brand-related posts! A business account keeps your content focused and relevant to your target audience, and it offers features that personal accounts don’t, such as analytics to track your performance and promoted pins to boost your visibility.
NEED MORE HELP WITH YOUR PINTEREST STRATEGY?
As Pinterest marketing specialists (if we do say so ourselves), we’re always here to help with content creation, caption writing, posting and audits. We’re nothing but transparent so you can check out our pricing here, or get in touch with us here for more info.
Oh, and don't forget to follow us on Pinterest of course!