Pinterest is a fantastic platform for brands, with its creative, visual appeal and massive audience (518 million users, to be exact). But let’s face it - constantly coming up with fresh pin ideas can sometimes feel like a challenge.
Don’t worry, though! We’ve got you covered with 50 engaging pin ideas that’ll help you connect with your audience and make your brand shine.
1. HOW-TO GUIDES RELATED TO YOUR INDUSTRY
Post detailed how-to guides that provide practical advice or solutions. This can establish your brand as a helpful resource and drive engagement.
2. CUSTOMER TESTIMONIAL
Share glowing testimonials or reviews from satisfied customers. Use visuals and quotes to build trust and provide social proof of your brand’s value.
3. USER-GENERATED CONTENT (UGC)
Highlight content created by your customers, such as photos or reviews. UGC provides authentic social proof and fosters a sense of community around your brand.
4. HIGH-QUALITY PRODUCT PHOTOS
Feature professional photos of your products in various settings. Show how your products are used or styled to help potential customers visualize their benefits.
5. CASE STUDY HIGHLIGHT
Post case studies showcasing how your products or services have solved specific problems for clients. Include before-and-after images or success metrics to illustrate the impact.
6. CUSTOMER SPOTLIGHT STORIES
Feature stories about your customers and how they use your products. Include interviews or user stories to personalize your brand and build trust.
7. EXCLUSIVE PROMOTIONS
Share special offers, discounts, or promotions with eye-catching graphics. Encourage users to take advantage of limited-time deals and drive sales.
8. FLATLAY OF BESTSELLERS
Design a flatlay featuring your best-selling products. Arrange them in an aesthetically pleasing way to attract attention and highlight popular items!
9. LIFESTYLE IMAGES FEATURING PRODUCTS
Show your products in real-life scenarios. Lifestyle photos help customers see how your products fit into their daily lives and can inspire them to make a purchase.
10. INDUSTRY INFOGRAPHIC
Design infographics that provide valuable insights or statistics related to your industry. Infographics are highly shareable and can position your brand as an authority in your field.
11. SEASONAL PRODUCT FEATURES
Create pins showcasing products related to current seasons or holidays. This can drive timely interest and increase relevance for seasonal shopping.
12. DIY PROJECT WITH YOUR PRODUCTS
Post DIY tutorials that incorporate your products. This adds value by showing practical uses and inspiring creativity among your audience.
13. BEFORE AND AFTER WITH YOUR PRODUCTS
Showcase transformations or results achieved using your products. This is effective for industries like beauty, home improvement, or fitness.
14. EXPERT ADVICE
Share insights or tips from industry experts. This can include quotes, interviews, or guest posts that add authority and credibility to your brand.
15. SEASONAL TRENDS
Highlight trends specific to the current season. This could include fashion trends, home decor styles, or seasonal ingredients.
16. RECIPE PINS (FOR FOOD BRANDS)
If you're in the food industry, share delicious recipes that feature your products. Include appealing images and step-by-step instructions to entice your audience.
17. MOOD BOARDS FEATURING YOUR PRODUCTS
Create mood boards that reflect different styles or themes incorporating your products. This can inspire customers and showcase various ways to use your items.
18. COMPARISON CHARTS
Design comparison charts to highlight the features or benefits of your products compared to competitors. This helps customers make informed purchasing decisions.
19. QUICK BUSINESS TIPS
Share quick, actionable tips related to your industry. These can be practical advice or insights that your audience will find valuable and engaging.
20. BLOG POST TEASERS
Create engaging pins that link to your latest blog posts. Use attention-grabbing images and compelling headlines to drive traffic to your website and increase blog readership.
21. FAQ PINS
Create pins that answer frequently asked questions about your products or services. This can help clear up common queries and reduce customer service inquiries.
22. COLLABORATIVE PINS
Highlight collaborations with other brands or influencers. This can expand your reach and introduce your brand to new audiences.
23. EVENT HIGHLIGHTS
Share highlights from events, workshops, or webinars you’ve hosted or attended. Include photos and key takeaways to keep your audience informed.
24. INTERACTIVE PINS
Design pins with interactive elements like quizzes or polls related to your industry. This encourages engagement and provides valuable feedback.
25. CHECKLISTS FOR YOUR CUSTOMERS
Create useful checklists for your audience, such as packing lists or project plans. These can be practical tools that add value and drive traffic to your website.
26. WEEKLY OR MONTHLY SERIES
Start a recurring series with themed pins, such as weekly tips or monthly highlights. This encourages users to follow along and return for fresh content.
27. UNBOXING EXPERIENCE
Share videos or photos of the unboxing experience for your products. This can build excitement and showcase the care and attention that goes into your packaging.
28. TREND ALERTS
Post about the latest trends in your industry and how your products fit into these trends. This keeps your content relevant and timely.
29. RESOURCE ROUNDUP
Curate a list of valuable resources or tools related to your industry. This can include books, websites, or apps that your audience will find useful.
30. MOTIVATIONAL OR INSPIRATIONAL QUOTES
Post motivational or inspirational quotes that resonate with your brand values. Pair them with engaging visuals to inspire your audience.
31. INSPIRATIONAL SUCCESS STORIES
Share inspirational success stories or milestones achieved by your brand. This can build credibility and motivate your audience.
32. INTERACTIVE INFOGRAPHICS
Design infographics with interactive elements, such as clickable links or embedded media. This adds an engaging layer to your content.
33. WEEKLY OR MONTHLY HIGHLIGHTS
Post pins summarizing key highlights or achievements of the week or month. This could include new products, blog posts, or company news.
34. PERSONAL STORIES FROM YOUR TEAM
Share personal stories or experiences from your team members. This adds a human element to your brand and helps build a deeper connection with your audience.
35. PRODUCT FEATURES
Highlight specific features or benefits of your products with detailed pins. Use visuals and concise text to inform and attract potential customers.
36. VISUAL QUOTES FROM INDUSTRY LEADERS
Combine quotes from industry leaders with attractive visuals. This can inspire and engage your audience while adding credibility to your brand.
37. NEW PRODUCT ANNOUNCEMENTS
Create pins to announce new product launches. Use engaging visuals and compelling descriptions to generate buzz and excitement.
38. TRAVEL AND LIFESTYLE INSPIRATION
Share travel or lifestyle inspiration that aligns with your brand. This could include destination guides, packing tips, or lifestyle trends.
39. BOOK OR RESOURCE RECOMMENDATIONS
Post recommendations for books, articles, or resources related to your industry. This helps your audience stay informed and engaged.
40. BEHIND-THE-SCENES CONTENT
Share behind-the-scenes looks at your production process, team, or workspace. This personal touch can build a stronger connection with your audience.
41. SEASONAL DIY PROJECTS
Feature DIY projects that are relevant to the current season. This can inspire creativity and show how your products can be used in various ways.
42. BEHIND-THE-SCENES OF PRODUCT CREATION
Give a glimpse into how your products are created or manufactured. This can build transparency and interest in your process.
43. PRODUCT CARE TIPS
Share tips on how to care for or maintain your products. This adds value and helps customers get the most out of their purchases.
44. CUSTOMER REVIEWS IN VISUAL FORM
Create visually appealing pins showcasing snippets of customer reviews. Use design elements to highlight positive feedback and build trust.
45. INTERACTIVE CHALLENGES OR CONTESTS
Host interactive challenges or contests with your audience. Create pins to promote participation and encourage user-generated content.
46. THROWBACK PINS
Share throwback pins highlighting the evolution of your brand or product. This can be a fun way to show your history and progress.
47. INFLUENCER COLLABORATIONS
Showcase collaborations with influencers. Share how they use your products and the benefits they’ve experienced to reach their followers.
48. PRODUCT TUTORIALS
Create tutorial pins that demonstrate how to use your products effectively. This can include step-by-step guides or video tutorials.
49. EXCLUSIVE BEHIND-THE-SCENES CONTENT
Share exclusive behind-the-scenes content that isn’t available elsewhere. This could include sneak peeks of upcoming products or special events.
50. PRODUCT LOOKBOOK
Create a visually compelling lookbook featuring your latest products or collections. Highlight different styles, uses, or combinations to inspire your audience and showcase the versatility of your offerings.
GO GET PINNING!
We hope these pin ideas spark some inspiration and help you create engaging content for your Pinterest account!
Need some more help with your Pinterest strategy? As Pinterest marketing specialists (if we do say so ourselves), we’re always here to help with content creation, caption writing, posting and audits. We’re nothing but transparent so you can check out our pricing here, or get in touch with us here for more info.
Oh, and don't forget to follow us on Pinterest of course!
WANT MORE TIPS AND TRICKS?
- 5 Pinterest Boards You Should Make Right Now
- Why Pinterest is the Most Underrated Marketing Strategy