So, you’ve got Pinterest on lock, but have you considered using it to grow your email list?
Because Pinterest can do wonders for that too!
In 2025, email marketing is still one of the most powerful tools to nurture leads, build relationships, and drive sales.
But what’s the best way to get those email sign-ups? Pinterest, of course!
Let’s dive into how you can grow your email list with Pinterest and start getting those inboxes full of engaged subscribers.
Offer a Promotion for Email Subscribers
Everyone loves a good deal! And that’s exactly why offering a promotion, like a 10% off sitewide, a free gift with purchase, or exclusive access to a sale to email subscribers is a great way to get people to sign up. Especially when 90% of Pinterest users come with a shopping mindset.
To make sure this offer reaches the right people, create pins specifically promoting the discount for email sign-ups. Include visuals of your best-selling products, services, or anything people might be interested in. Keep the design clean and bold, and make sure your CTA is clear, like, “Sign Up for 10% Off!”.
TOP TIP: Since Pinterest pins have a long shelf life, make sure your promotion is a permanent offer, so your pins continue driving traffic (and subscribers) over time.
Offer Freebies & Lead Magnets with Clear CTAs
One of the best ways to get people on your email list is by offering something for free that your audience really wants. Think free guides, checklists, templates, or resource kits.
Pinterest is a great platform for this because it’s the ultimate spot for people hunting for educational and value-packed content. So why not give them exactly that?
Create pins that promote your freebies or lead magnets, with a simple and direct call-to-action (CTA) like “Click To Download Now” and a link that leads them straight to a landing page where they can enter their email to access the freebie.
Sources: Merci Maman Pinterest, The Blog Social Pinterest, Flair By KD Pinterest
Turn Your Newsletter Into Pins
Do you already send out a regular newsletter packed with valuable tips, tricks, and recommendations? If you do, why not turn those into pins? After all, 98% of pinners have tried something because they discovered it on Pinterest!
It’s as easy as taking a snippet from your latest newsletter (maybe a tip or an interesting highlight), creating a pin from it, and adding a CTA like “Get More Tips Directly to Your Inbox”.
Pinterest is all about inspiring action and giving people value, so by showcasing what your newsletter offers, you’re giving potential subscribers a taste of what they’ll get, making them more likely to sign up.
Plus, you’re not only promoting your newsletter but also driving traffic directly to it. So, it’s a win-win: people subscribe, you grow your email list, and you keep providing that amazing content.
Ready to start growing that list with Pinterest?
Growing your email list doesn’t have to be complicated, and Pinterest makes it even easier!
Offer value with freebies, turn your promotions into pins, and showcase your newsletter content to start building your email list with engaged, ready-to-shop subscribers.
The key is to make sure your CTAs are clear, your offers are irresistible, and your pins speak directly to the value you’re offering.
And, as Pinterest marketing specialists, we’re always here to help with anything you might need, like content creation, copywriting, and posting. We’re nothing but transparent so you can check out our pricing here, or get in touch with us here for more info!