We all know the usual favourites when it comes to social media marketing: Instagram, TikTok, maybe even Facebook. But what if we told you we’d actually pick Pinterest over all of them?
Yes, Pinterest!
Most people know it as the app they turn to for home decor inspo or planning their dream wedding. But beyond surface level, it's one of the best platforms to help your businesses reach new audiences, drive sales, and get some serious brand exposure.
Here’s how...
PINTEREST HAS MORE LONGEVITY THAN OTHER PLATFORMS
Pinterest pins are different from posts on other platforms because they don’t just disappear into the abyss after a few days. Once you share a pin, it can actually keep showing up in users' feeds for up to a YEAR!
This means your content has a longer lifespan, continuously attracting visitors to your website or online store over time. Think of it as a long-term investment in your marketing strategy.
The more pins you create, the better your chances of reaching potential customers, even long after you’ve hit “post.”
PINTEREST PINS HELP YOU RANK HIGHER ON GOOGLE
Every time someone clicks on one of your pins, they’re heading straight to your website. And that extra web traffic doesn’t just boost sales, it also gives your SEO a nice lift, kind of like how blogs do!
More traffic from Pinterest means a better chance of your website climbing the ranks on Google. It’s all about creating a cycle of visibility - more eyes on your pins equals more clicks, which helps your overall search engine presence.
PINTEREST USERS ARE READY TO BUY
Did you know that 75% of weekly Pinterest users say they’re ALWAYS shopping on the app? (We can confirm as Pinterest users ourselves).
Unlike social media platforms like Instagram, where people are usually just scrolling for fun, Pinterest acts more like a search engine. Users are actively looking for specific products or inspiration - think fashion, home decor, or DIY projects!
This means they’re in a shopping mindset when they stumble upon your pins, making it way easier to turn those curious browsers into actual buyers.
PINTEREST CAN BRING SERIOUS RESULTS
To show you just how effective Pinterest can be, one of our clients who’s been with us for just under a year had 6.6k engagements and 186.4k impressions in the last week alone.
And that’s all thanks to the power of Pinterest.
So if you’re not already pinning, it’s time to start! Whether you’re looking for more traffic, better conversions, or an SEO boost, Pinterest can help your business grow in ways you might not expect.
NEED SOME HELP GETTING SET UP?
As Pinterest marketing specialists (if we do say so ourselves), we’re always here to help with account optimisation, content creation, copywriting, and posting. We’re nothing but transparent so you can check out our pricing here, or get in touch with us here for more info.
Oh, and don't forget to follow us on Pinterest of course!