If you love being super organised (like us!) you’re probably already looking to plan out your Pinterest content for 2025.
One of our best tips for Pinterest is to post seasonal or event-specific content at least three months in advance.
Why?
Pinterest users are all about planning ahead, so posting a couple months ahead of time means that when most people start thinking about Christmas, Easter, or summer holidays, your content will already be out there and working hard for you.
Here’s a month-by-month guide to help you visualise when you should be posting for each event ahead of time to help map out your Pinterest strategy for the year ahead!
JANUARY
START POSTING FOR EASTER & SPRING
What to post:
For Easter:
- Easter-themed home décor items, like pastel cushions, spring wreaths, or table settings.
- Beauty gift sets or accessories for Easter baskets, like skincare kits or hair accessories.
For Spring:
- New spring fashion collections - light dresses, accessories, and transitional wardrobe pieces.
- Home décor refreshes, such as spring-inspired candles, throws, or planters.
Pro Tip: Use keywords like “spring décor ideas,” “Easter baskets,” and “spring fashion trends” to help people find your pins as they search!
FEBRUARY
START POSTING FOR WEDDING SEASON
What to post:
- Bridal outfit ideas, wedding guest outfit inspiration, and DIY wedding décor projects.
- Gift guides for bridesmaids or fun party favours to celebrate the big day.
- Wedding essentials like bridal accessories, hairpieces, or elegant jewellery.
Pro Tip: Did you know 85% of women who use Pinterest are planning a life event? Make sure keywords like “intimate weddings,” “destination weddings,” and “bridal outfit ideas” that people will use when searching for real life inspiration!
MARCH
START POSTING FOR SUMMER & FATHER’S DAY
What to post:
Summer:
- Travel itineraries, bucket list destinations, and beachwear essentials.
- Must-have summer accessories—think sunglasses, beach bags, and sandals.
Father’s Day:
- Gift guides focused on unique and thoughtful gifts, like personalised jewellery or elegant cufflinks.
- Outdoor activities, barbecue gear, and stylish yet functional fashion.
Pro Tip: Use keywords like “summer beachwear,” “Father’s Day gift ideas,” and “outdoor accessories” for pinners searching for summer fun or thoughtful gifts.
APRIL
START POSTING FOR GRADUATION
What to post:
- Graduation party themes, DIY gift ideas, and outfit inspiration for grads.
- Sentimental keepsake ideas, such as personalised jewellery or framed photographs.
- Tips for throwing a memorable graduation party with stylish decorations and accessories.
Pro Tip: Include keywords like “graduation gifts,” “DIY graduation décor,” and “graduation outfits” to help your pins show up in the graduation season searches. Gen Z makes up 42% of Pinterest’s monthly active users - and many of them will be graduating in 2025!
MAY
NO NEW SEASONAL EVENTS - FOCUS ON REPINNING AND REFRESHING YOUR TOP-PERFORMING PINS
What to post:
- Evergreen content such as DIY projects, lifestyle tips, or summer travel guides.
- Refresh older pins with updated designs or new products, like adding seasonal accessories to your evergreen fashion posts.
JUNE
START POSTING FOR BACK-TO-SCHOOL & AUTUMN
What to post:
Back-to-School:
- Organisational hacks, trendy backpack ideas, and study area setups.
- Stylish stationery, planners, or organisational tools for a productive school year.
Autumn:
- Cosy outfit ideas, seasonal recipes, and home decor tips for autumn.
- New fall jewellery collections and accessories to complement layered outfits.
Pro Tip: Focus on keywords like “back-to-school supplies,” “autumn wardrobe essentials,” and “fall decor ideas” to reach pinners already thinking about the season.
JULY
KEEP POSTING FOR BACK-TO-SCHOOL & AUTUMN
What to post:
Back-to-School:
- Budget-friendly supplies, quick morning routines, and parent-focused tips.
- Essential fashion accessories, like comfy shoes or stylish backpacks.
Autumn:
- Transitional wardrobe inspiration, including jackets, boots, and scarves.
- DIY fall crafts, perfect for home decor brands—think autumn wreaths and table centrepieces.
Pro Tip: Use keywords like “budget school supplies,” “fall fashion must-haves,” and “autumn DIY crafts” to engage shoppers in the back-to-school and autumn planning mode. 70% of Pinterest users are looking for accessories so this is a great time to post stationery, scarves, hats and gloves!
AUGUST
START POSTING FOR THANKSGIVING & HALLOWEEN
What to post:
Thanksgiving:
- Hosting tips, elegant table-setting ideas, and delicious seasonal recipes.
- Decorative items for the home, like autumn-themed table runners or centrepieces.
Halloween:
- DIY costume ideas, party inspiration, and spooky decor projects.
- Jewellery and accessories for themed outfits or spooky-inspired looks.
Pro Tip: Use keywords like “Thanksgiving table setting,” “Halloween décor ideas,” and “Halloween costumes” to ensure your pins stand out!
SEPTEMBER
START POSTING FOR CHRISTMAS & NEW YEAR’S
What to post:
Christmas:
- Gift guides, personalised jewellery, and beauty sets perfect for gifting.
- Christmas tree decorating tips, seasonal fashion, and festive home décor ideas.
New Year’s:
- Party outfit inspiration, chic accessories, and festive décor.
- Goal-setting printables or stylish planners for a fresh start to the year.
Pro Tip: Pinterest is the number 1 destination for festive inspiration! Focus on keywords like “Christmas gift ideas,” “New Year’s party outfits,” and “holiday décor” to maximise visibility during peak holiday shopping.
OCTOBER
NO NEW SEASONAL EVENTS - FOCUS ON BUILDING UP CHRISTMAS & NEW YEAR’S CONTENT
Pro Tip: Refresh older holiday pins with updated designs and re-share your best-performing ones using keywords like “Christmas fashion,” “holiday gift guides,” and “New Year’s resolutions.”
NOVEMBER
START POSTING FOR VALENTINE’S DAY
What to post:
- Romantic gift guides, like personalised jewellery or beauty sets for your loved ones.
- Date night ideas, from romantic outfit inspiration to cute, DIY crafts.
- Fun Galentine’s Day party inspiration, with plenty of trendy decor and fashion pieces.
Pro Tip: Use keywords like “Valentine’s Day gifts,” “romantic date ideas,” and “Galentine’s Day party ideas”. Remember, 98% of pinners tried something because they discovered it on Pinterest!
DECEMBER
START POSTING FOR MOTHER’S DAY & SPRING
What to post:
Mother’s Day:
- Thoughtful gift ideas, like personalised jewellery, beauty kits, or unique home decor.
- DIY projects for breakfast-in-bed, heartfelt cards, and sentimental keepsakes.
Spring:
- Cleaning tips, fresh wardrobe ideas, and garden projects to kick off the season.
- New spring fashion collections - think pastels, lightweight fabrics, and fresh accessories.
Pro Tip: Use keywords like “Mother’s Day gifts,” “spring cleaning hacks,” and “spring wardrobe refresh” to make your content easier to discover.
NEED EVEN MORE HELP WITH YOUR PINTEREST STRATEGY?
As Pinterest marketing specialists, we’re always here to help with anything else you might need, like content creation, copywriting, and posting. We’re nothing but transparent so you can check out our pricing here, or get in touch with us here for more info.
And don't forget to follow us on Pinterest of course!