Are you a social media manager? Is your relationship with Instagram's algorithm starting to feel like a toxic situationship? Are you constantly checking if TikTok is still allowed in your country this week?
We feel your pain.
Let us tell you about the beautiful alternative that is Pinterest.
We LOVE Pinterest for social media marketing, more so than any other platform. So much actually, that we built our entire agency around it. Why, you ask? Because it brings fantastic results for our clients with far better vibes (8/10 people say Pinterest is a positive space), and yet somehow, not that many other social media managers offer it.
Give us just five minutes of your time, and we'll tell you why training in Pinterest marketing might be the best business decision you make this year.
Why train in Pinterest marketing?
In one sentence: more money, happier clients, and a way to stand out from other social media managers!
As we're writing this, the stats show that only 25% of marketers use Pinterest. Meaning there’s a HUGE opportunity there just waiting to be tapped into. With fewer marketers offering Pinterest services, there’s far less competition and far more demand.
Businesses (especially those targeting women in the e-commerce space, Pinterest’s main audience) are starting to realise the potential of Pinterest, and YOU could be the expert they’re looking for!
If you want to expand your services, increase your value, and offer your clients even more ways to grow, then Pinterest is where it’s at.
How can you expand your services to Pinterest?
If you're already managing other social platforms, you've got a head start!
Many of your existing skills will transfer over wonderfully; you'll just need to wrap your head around a few key differences.
With a little Pinterest-specific knowledge and the right approach, you'll be able to expand your services and help your clients thrive on Pinterest too!
Here’s a rundown of all the services you can then go on to offer…
Offer Account Set-Ups
Be the Pinterest fairy godmother your clients need! Many businesses either have no presence on Pinterest or haven't optimised what they have.
You can guide them through creating a business account, selecting the perfect profile image, crafting an irresistible bio, and organising boards that showcase their brand beautifully.
Design Pins
Here's where your creativity gets to shine! And don't worry, you don't need to be Picasso. If you're comfortable with Canva for creating Instagram content, you're already halfway there!
You can offer monthly content creation, designing scroll-stopping pins that make thumbs pause and curiosity peak. Or, you could design custom templates your clients can use again and again.
Research Keywords
This is where Pinterest differs from other platforms! Since Pinterest is more like a search engine than a social media platform, keyword research is a super valuable service to add to your list.
You can help clients find the right keywords to boost their visibility and attract the right audience. 75% of Pinterest users are always shopping, so the right keywords seriously matter!
Create Analytics Reports
And, of course, offering analytics and reporting is a fantastic way to show your worth.
Businesses love seeing the impact of their investment, so sharing data on pin performance, traffic, and engagement can help build trust and showcase your expertise. It’s all about showing clients the bigger picture and helping them understand how Pinterest can be a real asset to their brand!
Ready to train up?
We’re all about community over competition (no gatekeeping here!), and we want to help you add Pinterest to your toolkit with everything you need to confidently manage client accounts and drive real results.
Our training covers everything from strategy and setup to content creation and analytics, giving you the skills to boost your business and help your clients thrive.
Our comprehensive training covers:
✨ Creating Pinterest strategies that actually work
👀 Setting up and optimising business accounts for maximum impact
📌 Designing pins that not only look pretty but actually convert
🔑 Mastering keywords and SEO to drive serious traffic
🤌 Analysing performance data to showcase your amazing work
Want in? Reach out to us here and let’s chat! We’re so, so excited for you to get started!