If you’re not on Pinterest yet, you could be missing out on a major opportunity to grow your brand. It's where millions of people go to get inspired and, more importantly, shop!
But is your brand ready to take full advantage?
This super quick quiz will help you assess whether Pinterest is the right fit for your business.
Just answer each question below and tally your results at the end to find out if it’s time to start pinning!
DO YOU HAVE A WEBSITE FOR YOUR PRODUCTS/SERVICES?
a) Yes
b) No
DO YOU HAVE HIGH-QUALITY VIDEOS AND PHOTOS OF YOUR PRODUCTS/BRAND?
a) Yes
b) No
DO YOU KNOW YOUR TARGET AUDIENCE?
a) Yes
b) No
IS YOUR TARGET AUDIENCE MOSTLY MALE OR FEMALE?
a) Female
b) Male
ARE YOU LOOKING TO DRIVE MORE TRAFFIC TO YOUR WEBSITE?
a) Yes
b) No
DO YOU REGULARLY CREATE NEW CONTENT (LIKE BLOG POSTS OR PRODUCT UPDATES)?
a) Yes
b) No
ARE YOU INTERESTED IN TARGETING CONSUMERS WITH A HIGH DISPOSABLE INCOME?
a) Yes
b) No
IS YOUR CONTENT EASILY ADAPTABLE TO VISUAL STORYTELLING? (E.G., MOOD BOARDS, TUTORIALS, STYLE GUIDES)
a) Yes
b) No
TALLY YOUR RESULTS!
Congrats! It sounds like your brand is a perfect fit for Pinterest. You’ve got all the key ingredients: a strong website, high-quality visuals, and a well-defined target audience. Plus, you're interested in driving traffic and engaging with consumers who are ready to spend. Pinterest is a highly visual platform where users actively search for inspiration and new brands, so with your products or services, you'll fit right in! It's time to start pinning and watch your business grow.
You might want to hold off on Pinterest for now. If you're lacking strong visuals or a well-defined target audience, it could be harder to see immediate success on the platform. But don’t worry - once you have a website and consistent content creation in place, you can reconsider using Pinterest to boost your visibility and sales. Work on building a stronger foundation, and Pinterest could be a great marketing tool in the future!
READY TO PIN?
If this quiz helped you discover that Pinterest is the right fit for your brand and you’re not on the platform yet, we can help!
As Pinterest marketing specialists, we’re here to support you with everything from setting up your profile to creating engaging content. We’re nothing but transparent so you can check out our pricing here, or get in touch with us here for more info.
Oh, and don't forget to follow us on Pinterest of course!
WANT MORE TIPS AND TRICKS?
- 5 Pinterest Boards You Should Make Right Now
- Why Pinterest is the Most Underrated Marketing Strategy