If you’ve been scrolling through Pinterest and noticed Pins with extra details like prices, ingredients, or even the author’s name, you’ve stumbled upon Rich Pins!
These are great if you’re a business or brand owner, helping your content to stand out and provide more value to your audience.
But what exactly makes a Rich pin rich, and how do they work? Here's a breakdown to get you started!
WHAT ARE RICH PINS?
Rich Pins are an upgraded version of regular Pins that automatically pull additional information from your website. They’re designed to give users more context (ideal considering 93% of people use Pinterest to plan purchases!), and sync with your site to stay updated.
If something changes on your site - like a product price or recipe ingredient - your Rich Pins will reflect those changes automatically.
You can spot a Rich Pin by the extra details displayed above or below the image when you click into it. These details depend on the type of content you’re sharing, which brings us to the next point: the types of Rich Pins available.
WHAT ARE THE TYPES OF RICH PINS?
Product Rich PinsThese are perfect for e-commerce brands! Product Rich Pins display live pricing, availability, and a product description directly on the Pin.
If an item goes out of stock or the price drops, the Pin updates automatically. It's a brilliant way to encourage clicks and build trust with potential buyers.
Recipe Rich Pins
Recipe Rich Pins are ideal for food bloggers and chefs. They add details like the recipe title, cook time, serving size, dietary preferences, and even ratings. Plus, the ingredients list is included, making it super easy for users to save and plan their meals!
Article Rich Pins
If you’re a blogger, Article Rich Pins are your best friend. They include the article’s headline, a short description, and the author’s name. This makes your content look professional and helps users understand why they should click through to read your post.
WHY ARE RICH PINS IMPORTANT?
Aside from looking fancy, Rich Pins real benefits to your Pinterest strategy:
They Help to Increase Brand Trust
Displaying live, accurate information, Rich Pins show your audience that you’re reliable and up-to-date!
They Help to Boost Searchability
The extra details on Rich Pins make your content more likely to appear in relevant searches.
They Help to Encourage Clicks and Purchases
Clear and informative Pins help users take action, whether it’s buying a product, reading an article, or saving a recipe. A study by About.com actually found that organic traffic increased by 40% in the first week of setting up Rich Pins, and 70% over a 12-month period!
HOW TO SET UP RICH PINS
Adding Rich Pins to your site might sound technical, but it’s simpler than you think:
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Add Metadata to Your Site
Rich Pins pull information from your website using metadata (hidden bits of code). For product, article, or recipe Pins, you’ll need to add specific tags to your site.
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Use Tools Like Yoast SEO
If your site is built on WordPress, plugins like Yoast SEO make adding metadata a breeze.
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Apply for Rich Pins
Once your site has the proper metadata, validate your Rich Pins using Pinterest’s Rich Pin Validator tool. Just enter a link to one of your tagged pages, and Pinterest will do the rest.
TIPS FOR MAKING THE MOST OUT OF RICH PINS
Think About the Details
No matter if it’s a product price or a recipe ingredient, make sure your site’s metadata is accurate and enticing.
Keep Your Site Updated
Rich Pins sync automatically, so make sure your website information is always current.
Use Keywords
Adding keywords to your Pin titles and descriptions will help your Rich Pins show up in search results.
SO, START TURNING YOUR PINS INTO RICH PINS!
Rich Pins are a simple but powerful tool for standing out on Pinterest. They just add that extra bit of polish and functionality to your content!
As Pinterest marketing specialists, we’re always here to help if you need a hand setting up you Rich Pin - or anything else you might need, like content creation, copywriting, and posting. We’re nothing but transparent so you can check out our pricing here, or get in touch with us here for more info.